Online Reputation Management
AVG Advertising Agency specializes in Online Reputation Management and provides you top of the class web solutions. ORM is related to search engine optimization (SEO) and uses many of the same techniques. However, their goals differ greatly. Common ORM techniques include online promotional activity through new content creation, involvement in the social web sphere (through forums, blogs, social networking), promotion of existing positive content and building social profiles.
Team AVG houses some of the best Web technicians and experts who strive to provide the best for your business on the web space.
Online reputation management or monitoring is the practice of monitoring the Internet reputation of a person, brand or business, with the goal of suppressing negative mentions entirely, or pushing them lower on search engine results pages to decrease their visibility. It entails addressing or mitigating search engine result pages (SERPs) or mentions in online media and Web content.
ORM primarily involves tracking what is written about a client on the Internet, then utilizing sophisticated online and offline techniques in promoting positive and neutral content, while at the same time pushing down those links the sponsor may not want to show when their name is searched.
Rather than working to raise link results with a particular search term in order to ostensibly generate more commerce or page views, the goal of ORM is to push already highly-ranked negative posts off the results pages so that they are seen by fewer people, thus creating a more positive environment for the sponsor of the effort. ORM is the specialization in prevention and repair of online reputation threats, and has less to do with directly promoting businesses.
The term arose from recognition of the importance that influencing how someone or something is perceived based on an internet search has to a business. As the amount of user-generated content on the internet grew, it began to affect internet search results more meaningfully, and the desire to change those results naturally followed.