Electronic Media


The only limits are as always the limits of vision.

Radio is a blind medium. It plays with the listener’s emotions by creating an ambience around him and creating simulating effects by blending together a plethora of sounds. But it is hard to engage the listener for long who might want to move around more but is forced to sit down and listen. Also, listening to a radio requires no physical work as all one needs to do is plug in and listen, work can be done simultaneously.

The attention span is very small, so the message needs to be transferred quickly but the registration has to be impactful.

Team AVG, completely dedicated to the cause of creativity has tasted immense success with the radio projects it has taken up in the past and aims to achieve that in the future as well.

We help you crack radio advertisements, colorfully playing around with jingles and songs.

Creativity is at its peak when we use the audio medium to promote or endorse any product by exploiting the tools of that medium to our advantage.

What can’t be seen, can be heard!

And what can be heard, can be done by us. We at AVG Advertising Agency help you with the tact needed to present a product awaiting a grand reception from the audience. We compare, review and analyze the recent market trends to help you fare well in the industry.

There are two elements that together make up a radio advertisement: the campaign or the usual style of an ad And jingles

The Campaign

The campaign forms an integral part of the radio and it helps target a wide variety of audience. It basically refers to the traditional style of an advertisement campaign which comprises of the usual word or dialogues. It can be presented in many styles depending upon the brand and its target audience. When writing a copy for a radio ad, the only factor that should be kept in mind is the age of the target audience and their interests. It matters a great deal in the context of the advertisement and decides the fate of the product.

A campaign meant to capture the younger audience can sound casual and informal. The style that it is being represented in can be laidback and casual varying according to their age. A factor that backs this is that they talk similarly and expect others to use the same language for a dialogue with them. By using the style of language we send a direct message to them with utmost clarity and perfection.

AVG advertising agency provides many styles of copies to suit your needs and earn your brand that invaluable space on the medium that has no face and is casually called blind. It can do wonders for your brand and put it in line with the competition.